LawVision and Iridium Technology teamed up to run the "Biggest Law Firm Profitability Survey Ever!" The survey included more than sixty questions, covering both strategic topics and the "nuts and bolts" of law firm profitability. There were 99 participants in the survey, so we have a deep data set for analysis. This session will present the key findings regarding firm use of profitability metrics, data transparency, and report distribution. Additionally, we will share the responses to the "nuts and bolts" questions regarding how firms are calculating profitability, designing allocations, and running multiple scenarios for profitability analysis.