Lauren Piccolo-Ingram is Managing Director of Marketing and Business Development Operations at Goodwin LLP. In this role, Ms. Piccolo-Ingram is responsible for developing and implementing processes, tools and strategies to enhance the effectiveness of marketing and business development across the firm. She previously served as Director of Business Development in the firm's Litigation Department.
Ms. Piccolo-Ingram’s background includes more than 15 years of work in professional services marketing. Throughout her career she has focused on developing newly acquired and high-growth practice groups and on operationalizing the marketing function. She has particular expertise in developing performance metrics and data-based decision making.
Ms. Piccolo-Ingram has received the Legal Marketing Association’s “Your Honor” Award and the “Business Development STAR” Award from a prior law firm employer. She has been published in Strategies: The Journal of Legal Marketing and The New York Law Journal among other publications.
Ms. Piccolo-Ingram has served in several leadership positions for the New York Chapter of the Legal Marketing Association including serving on its board of directors.
Ms. Piccolo-Ingram holds her undergraduate degree and MBA from Fordham University.