The use of client relationship management (CRM) platforms by law firms has become the norm over the past 20 years, but have these systems evolved? Can CRM systems truly deliver on the promise to drive (not just track) the customer experience, and in such a way that results in measurable financial impact to the firm? Or are CRM platforms doomed to being expensive systems for managing contacts and mailing lists? Join us as we explore the purpose of client relationship management in the modern law firm, where it fits into the business overall and how it can contribute to the bottom line.
Audience Polling Link
- Identify the purpose of CRM systems in the modern law firm
- Determine where client relationship management fits into the overall business
- Articulate concrete examples of how CRM can contribute to the bottom line