Linda Thompson serves as the Senior CRM Manager at Perkins Coie LLP. She has extensive experience in implementing and supporting customer relationship management (CRM) systems for professional service firms and has supported multiple CRM systems over the past 18 years, including Salesforce and Microsoft Dynamics. She was hired at Perkins to help transition the firm to OnePlace (Salesforce.com) and manage the CRM platform, associated vendors, and support team.
While her team focuses on data maintenance and user support, Linda primarily focuses on CRM strategy, the development and implementation of enhancements, reporting, and attorney adoption. Her multipronged approach to user adoption has resulted in an increase in user adoption of over 200% in just six months.
Most recently, she designed and implemented a solution in OnePlace for managing client programs, which significantly improved management reporting and provided transparency into value-added services. Additionally, she helped improve oversight and return on investment (ROI) of business development trips by leveraging the Salesforce approval and meeting tracking features.
Linda is a trusted advisor on Salesforce capabilities and is passionate about educating others on the potential value that CRM can bring to the firm.