Marketing and Knowledge Management support the practice of law in ways that are complementary and converge. Both hunt the same information (matter details, financial data) and use the same tools (expertise systems, client relationship management tools, RFP response systems,, intranets and extranets). Even with so much common ground KM and Marketing Departments often work independently of each other. This session will present case studies and best practices for creating and sustaining a powerful, united KM-Marketing front.
- Identify key areas where collaboration can boost performance
- Learn how collaborative teams have achieved successful outcomes for their firms
- Hear case studies on successful initiatives
- Learn how collaborative teams have charted a course for future firm strategy