Ari Kaplan is a legal industry analyst, who provides writing support to individuals, law firms, and companies interested in producing white papers, articles, client profiles, case studies, and other marketing material. He is also the author of two books. The New York Law Journal called The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), also available in Japanese, as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.”
As the principal researcher for various legal industry benchmarking reports, he has served as the author or co-author of over a dozen in the past seven years, and is the creator of the E-Discovery Unfiltered survey series.
Kaplan, named to the inaugural Fastcase 50, has been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S., including the 2010 ABA Techshow and the 2012 Australasian Legal Practice Management Association Summit.
In 2014, he launched Lawcountability®, a cloud-based platform and iPhone app that empowers lawyers and law students facing a significantly tighter job market and a heightened level of competition for new business with techniques for more effectively networking with clients, prospects, and colleagues.
He is the founder of two charitable endeavors, serves as a Little League baseball coach, and is an Ironman triathlon finisher.