Maybe you've been to sessions about and seen the social collaboration technology. You're excited about what the tech can do and maybe you even have a platform in your organization already. But what if - oh no! - few people really use it? This session will cover how to determine if social collaboration is right for your organization, and if it is how to build the business case, design enticing collaboration spaces, and how you can convince people in your organization to move their conversations into a virtual space.